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McKinnie Copy & Content

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About McKinnie

Copy & Content

I’m Gwyneth Hyndman McKinnie and I bring a journalism background to copywriting and content marketing.

While crisp and engaging print and web content has been my focus for more than 15 years as a journalist and editor on both sides of the equator, creating ad copy that has sparkle and clarity has become a rewarding pivot away from news writing. Especially when I can use my journalist eyes to break down dense, sometimes technical information to make it easier for a business to connect with their target audience.

Though I'm California-born and New Zealand-educated, I've lived for the last decade in a Montana town of less than 1,000 people, with my fly-fishing guide husband, two daughters and a 90-pound rescue dog in a century-old house.



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What services do I offer?

  • SEO Copywriting
  • Press releases
  • Landing pages
  • Email marketing
  • Business narratives
  • Product and place descriptions
  • Long-form articles and newsletters
  • Social media marketing
  • Line editing, copy editing and proofreading

How can I help your business grow?

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Maybe you want fresh content for your website. You might need help honing in on the benefits that make your business stand out. Or want to nail down a succinct mission statement. Maybe you aren't quite sure what you need yet - and that's fine.

I can put together a package based on your goals and budget and we can take it from there.

Contact me at to set up a discovery call.


“With a gift for crafting compelling narratives, Gwyneth is more than just a writer – she's a wordsmith guru.

Whether you require professional copywriting for marketing materials, websites, splash pages, presentations, or proposals, I can personally vouch for the quality and effectiveness of Gwyneth's work. Her ability to understand a client's needs and translate them into engaging prose sets her apart from the competition.”

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Cristi Silva,

Leadership Coach,

Santa Barbara, California

Natasha Holland -Editor & Communications Advisor, New Zealand

“In a world of mass-produced content Gwyneth stands outs as one of the very few talented writers with international experience. My advice to future clients is to simply hire her. You won’t regret it.”

Bill Shaikin, Los Angeles Times

“Gwyneth is an imaginative and evocative writer. We all try to ’paint the picture’ so you can see the scene we're describing, but Gwyneth is one of the special few who can make you feel the scene too. You should trust in Gwyneth, and in her verbs and adjectives.”

Tom Mullen, Publisher, Washington

“There was never a story that Gwyneth didn’t handle impeccably. She always had my full trust and confidence whether it be hard news, feature writing, the courts or an investigative piece. On a scale from one to 10 I give her an 11 and you’ll be lucky to have her working with you.”


Copy and ​content ​Projects

Let's chat



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